For Sellers
Screen Appeal Is the
New Curb Appeal

Noah Higa
Howard Hanna Real Estate · SE Michigan
Free Resource
Get the Seller's Guide
A 12-page walkthrough of the full selling process — pricing strategy, the complete marketing plan, how commission works, and an estimated net sheet at three price points.
- ✓ Pricing strategy & CMA explained
- ✓ Full marketing plan breakdown
- ✓ How commission works and what it pays for
- ✓ Estimated net sheet at 3 price points
- ✓ Inspection & negotiation from seller's side
Why Work With Me
What I bring to your side of the table
Finance Background
Pricing is a financial decision, not a gut call. I pull the comps, study the trend lines, and give you a number backed by data — not one inflated to win the listing or lowballed to generate quick offers. I'll also walk you through your net proceeds at different price points before we list, so there are no surprises at the closing table. If the market shifts while you're listed, I'll tell you what it means and what to do about it.
Construction Knowledge
Before we list, I can walk your home the way a buyer's inspector will. I'll tell you what's likely to come up on an inspection report, what's worth fixing, what to disclose, and what to leave alone. Not every issue needs to be addressed before you list — but the ones that can kill a deal or hand a buyer a negotiating lever need to be on your radar early. That preparation is what keeps deals from falling apart after you're already under contract.
Honest Advice
If your home needs work before it's ready to list, I'll say so. If the price you have in mind isn't supported by the market, I'll show you why. If an offer looks strong on the headline number but has terms that expose you to real risk, I'll walk you through it. My job is to get you the best outcome, not to tell you what you want to hear. Sellers who go into the market with an accurate read on their home and the market consistently do better than those who don't.
Your Side of the Table
When offers come in, I'm reading every term — not just the price. Contingencies, financing type, closing timeline, what the buyer is asking for in concessions, and whether the earnest money signals real commitment. I'll tell you when to counter, when to hold, and when an offer that looks good on paper has risk underneath it. I've negotiated deals across the full range of the SE Michigan market, and I bring the same level of attention to every transaction regardless of the price point.
The Selling Process
What working with me looks like from first call to closing
Price It Right From Day One
Overpricing is the most expensive mistake a seller makes. I'll pull the data, analyze the comps, and give you a number that's designed to create competition, not sit on the market. A well-priced home sells faster and for more money.
Prepare for the Market
Before we list, I'll walk the property and tell you exactly what to fix, what to stage, and what to leave alone. I'm not going to recommend a $20,000 renovation that adds $15,000 in value. Every dollar you spend should come back with interest.
Professional Photography & Digital Presentation
Screen appeal is the new curb appeal. Most buyers decide whether to schedule a showing before they ever set foot in a neighborhood, based entirely on photos and how your listing looks on a screen. I invest in professional photography on every listing because it directly drives showing volume and final sale price.
Maximum Market Exposure
Your listing goes on the MLS, Zillow, Realtor.com, Redfin, and every major platform the moment it goes live. I leverage Howard Hanna's network, targeted digital marketing, and my own channels to put your home in front of qualified buyers, not just whoever happens to be searching.
Negotiate from Strength
When offers come in, I'll walk you through every term: price, contingencies, closing timeline, concessions. I know how to read an offer and how to counter. The goal isn't just the highest price. It's the best overall deal with the fewest loose ends.
Close Without Surprises
Transactions fall apart between contract and closing more often than most people realize. I stay on top of every deadline, every condition, and every party in the deal to make sure it closes on time and on the terms we agreed to.
What's Your Home Worth?
Get an instant estimate based on recent sales in your neighborhood. A good starting point; then let's talk about what the market actually looks like right now.
Seller FAQ
Common questions before and during the selling process
Ready to list?
Let's start with a free consultation. I'll tell you what your home is worth, what buyers are looking for, and what we can do to get you top dollar.

